Kinetic E-Luna Launches in India at Rs. 69,990

The iconic Luna, a symbol of Indian freedom and mobility for decades, is back with a modern twist - the Kinetic E-Luna. Launched on February 7, 2024, this electric scooter promises a blend of nostalgia, affordability, and practicality, aiming to revolutionize urban transportation in India.

A Legacy Reborn

The original Luna, introduced in 1972, captured the hearts of millions with its peppy design and fuel efficiency. The E-Luna retains the classic silhouette while embracing a sustainable future. Its sleek, retro-inspired looks evoke memories of the past, while the electric powertrain signifies a step towards cleaner mobility.

Affordability for All

With a starting price of Rs. 69,990 (ex-showroom), the E-Luna is one of the most affordable electric scooters in India. This strategic pricing makes it accessible to a wider audience, potentially accelerating the adoption of electric vehicles in Tier 2 and 3 cities.

Practicality in Mind

The E-Luna boasts a claimed range of 110km on a single charge, sufficient for daily commutes. The two variants, X1 and X2, cater to different needs. The X1 offers a basic package, while the X2 adds features like a larger battery pack, a USB charging port, and a luggage rack.

Colors

The Kinetic Green E-Luna offers customers five distinct color options so they can personalize their electric scooter. Those five color selections are named as follows:

·        Mulberry Red

·        Pearl Yellow

·        Ocean Blue

·        Night Star Black

·        Sparkling Green

Performance

Pricing

Beyond the Hype

While the E-Luna's launch has generated excitement, some questions remain. The actual on-road range, performance, and durability need real-world testing. Additionally, the competition in the electric scooter segment is fierce, with established players and new entrants vying for market share.

The Road Ahead

The Kinetic E-Luna has the potential to be a game-changer, but its success hinges on several factors. Delivering on the promised range and performance, building a robust charging infrastructure, and establishing a strong service network will be crucial.

The Luna is among the lightest two-wheelers available for purchase in India right now, weighing only 96 kilograms. Furthermore, given that the electric motor produces 22 Nm of torque right out of the box, the E-Luna may wind up being a highly effective workhorse for both commercial and commuter use.

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