Tata Tiago EV named Official Partner of IPL 2023

Tata Motors has recently announced its partnership with the Board of Control for Cricket in India (BCCI) for the 2023 edition of the Tata Indian Premier League (IPL), with the Tata Tiago EV serving as the Official Partner. This collaboration aims to raise awareness for electric vehicles and promote the Tiago EV as a premium 5-seater electric hatchback with a price range of 8.49 lakhs -13.64 lakhs.

In this article, we will discuss how this partnership will work and its potential impact on promoting electric mobility in India.

Promoting Tiago EV through IPL Campaign

During the IPL tournament, the Tiago EV will be displayed at all 12 stadiums, providing the perfect opportunity to showcase the vehicle to a vast audience. Tata Motors will use the IPL platform to engage with customers through various exciting activities, such as the ‘100 reasons to go.ev with Tiago.ev' campaign developed by FCB Ulka, a Mumbai-based advertising company.

The campaign aims to address consumers’ top mental barriers towards EV adoption and debunk common myths surrounding electric vehicles, positioning the Tiago EV as a simple and easy switch to superior mobility. Tata Motors intends to educate the masses on EVs at large, highlighting their importance not only in urban areas but also in smaller towns.

Also, Read: Tata Nexon Electric Car Battery Price

Tata Motors' Alliance with IPL

Tata Motors has been an active partner of the IPL since 2018 and has showcased various homegrown automobiles such as Nexon, Harrier, Altroz, Safari, and Punch. However, this year marks the first time the company will be showcasing an electric vehicle, demonstrating its commitment to a new era of green mobility in the country.

According to Mr. Vivek Srivatsa, Head of Marketing, Sales, and Service Strategy at Tata Passenger Electric Mobility Ltd, "With this exciting new product, we want to democratize EVs in India. This association with India's biggest media property will help us highlight the importance of EVs, not only in urban India but in smaller towns as well. We wish to drive tremendous value from this partnership and fast forward the ongoing revolution towards the future of mobility by encouraging rapid adoption of EVs in India."

Rewards for Players at IPL

Tata Tiago EV will also feature the Electric Striker Award during the matches, where the player with the highest strike rate of the match will receive a cash prize of INR 1,00,000 and the trophy. The Tiago EV Electric Striker of the Season will also have the opportunity to drive home a brand new Tata Tiago EV.

Tata Motors Green Drive Outside IPL

Tata Motors is not limiting its contribution to IPL but will also be enhancing the biodiversity of Coffee Plantations in Karnataka by planting saplings every time the ball hits the Tiago EV car on display. The company has raised a fund of INR 5,00,000 to donate towards this initiative, showcasing its commitment to sustainability.

Tata Motors Plans for Early Adoption Customers

Tata Motors plans to reward early adopters of EVs by offering them tickets to select matches. Tata EV owners will also have the chance to engage in on-ground activities, and a few lucky owners will have the once-in-a-lifetime opportunity of presenting awards to some of the world's finest cricketers.

Also, Read: Honda to Launch 10 Electric Two-Wheelers

Conclusion

Tata Motors' partnership with the IPL is an excellent opportunity to showcase its latest EV innovation and promote its commitment to sustainability. The Tiago EV Electric Striker Award and the ‘100 reasons to go.ev with Tiago.ev‘ campaign are expected to increase awareness and engagement and promote EV adoption. Additionally, Tata Motors' efforts to enhance biodiversity through its donation initiative add a commendable aspect to this collaboration.